Tips to Reduce, Rethink, & Improve Swag in Your Department or Student Org
Swag (originally an acronym for “Stuff we all get” and usually refers to promotional or marketing items) is used across campus for tabling events in order to draw people in and to offer them inexpensive marketing and physical reminders of organizations, clubs, departments, companies, and vendors who want to catch the attention of the campus community. Swag is often plastic, cheap, and disposable.
The college’s Zero Waste Action Plan recommends that collectively we work to drastically reduce cheap, disposable swag and replace it with either durable, reusable swag or no swag at all. The Zilkha Center has developed this swag guide to help your department or student org keep your swagger but lose the swag. (Click on the images below to enlarge.)